Private Label vs White Label vs Wholesale

So, you're in the market for some good coffee to sell, huh? You've probably heard the terms "private label", "white label", and "wholesale" thrown around, but what do they really mean? Let's break it down for you in a way that won't put you to sleep.

Private Label

• Customization: High (product to packaging)
• Minimum Order Quantity (MOQ): Typically higher due to customization
• So, what does this mean? You partner wth 419 Coffee Company to come up with a specific coffee, blend, roast, etc.; you design the label/bag/etc.; 419CC roasts, TBD on who finishes product

White Label

• Customization: Limited (branding & packaging)
• MOQ: Varies but often lower than private labeling
• So, what does this mean? You partner with 419 Coffee Company to design the label/bag/etc.; 419CC roasts an existing coffee, TBD on who finishes product

Wholesale

• Customization: None (reselling as is)
• MOQ: Varies and negotiable 
• So, what does this mean? You are a 419 Coffee Company partner/retailer, selling existing 419CC products